2:30-4:430

Marketing to the Chinese Market

Rachel Cheung from Captus Marketing will speak about: the opportunities of what changing demographics caused by new Chinese immigrants means to Canadian businesses. She will discuss how successful companies must adapt and capitalize on these changes in order to remain competitive and succeed in such a culturally diverse market like Vancouver. Rachel will also present a case study about what we did for Superior Tofu to demonstrate how a great advertising idea played an important role in helping our client further reinforce their brand promise among the Chinese community.

Seats are limited - please contact Donna at donna.brendon@bcfpa.ca to register.