Masthead Image 12

Sales & Marketing Committee

The purpose of the Sales & Marketing Committee includes to:

  • Create a place for BCFPA members’ Sales & Marketing professionals to network and share best practices
  • Undertake Sales & Marketing related projects at the request of the CEO and Board of Directors,
  • Provide a forum for members,
  • Present Sales & Marketing related professional development events,
  • Make and deliver reports to the Board of Directors
Members: 

Ruth Spink, Revenue Services Group
Elena Middlemass, Vanderpol Food Group (Co-chair)
Heather Angel, Trumps Food Interest
Gurpreet Arneja, Punjab Milk Foods
Josef Hubburmin, Fresh Direct Produce
Judith Lu, Fresh Direct Produce
Mike Bernardo, Vij's Inspired Indian Cuisine
Diane Argent, Hain Celestial
Davis Yung, Fresh Direct Produce (Board Liaison)
Eva Sun, Libra National
Sophia Yip, Libra National
Ray Pahlad, Canterbury Coffee
Navneet Mudhar, Great Little Box Company (Co-chair)
Connie Yeh, DirectPlus Food Group
Howard Jackson, Silver Hills Bakery
Jeannie Kwan, Superior Tofu

Next meeting: 

The Sales and Marketing Committee meets the 3rd Tuesday of the month from 2:30 - 4:30 pm.

If you are interested in attending please contact Connie at (604) 541-3977 or connie@bcfpa.ca.

Meeting minutes: 
application/pdf iconChoosing a CRM System MRSI Benchmarking
application/pdf iconOct 19/10 Social Media 101
application/pdf iconInvoke Media - Social Media Presentation
application/pdf iconSept 28/10 Quest Food Exchange/Lookout Emergency Aid Society
application/pdf iconAugust 24/10 Exporting to Asian Markets
application/pdf iconJuly 27/10 - Future Meeting Topics
application/pdf iconCommittee TERMS OF REFERENCE
Meeting topics: 

How can you leverage social media
CRM – what are today’s best practices
Developing strategic alliances with a broad range of BC food processors
Branding – case studies
Building a reciprocal referral network
Trade shows – what is your strategy?
Marketing to consumers – who’s capturing market share and how?
Public relations – why it matters
Effective Packaging

| Share