Sales & Marketing Committee
The purpose of the Sales & Marketing Committee includes to:
- Create a place for BCFPA members’ Sales & Marketing professionals to network and share best practices
- Undertake Sales & Marketing related projects at the request of the CEO and Board of Directors,
- Provide a forum for members,
- Present Sales & Marketing related professional development events,
- Make and deliver reports to the Board of Directors
Members:
Ruth Spink, Revenue Services Group
Mark Johnson, Reliance Insurance
Elena Middlemass, Vanderpol Food Group (Co-chair)
Rick Harker, Que Pasa Foods
Heather Angel, Trumps Food Interest
Gurpreet Arneja, Punjab Milk Foods
Liz Gurszky, BC Dairy Foundation
Jona DeJesus, Island Farms
Mike Bernardo, Vij's Inspired Indian Cuisine
Diane Argent, Hain Celestial
Davis Yung, Fresh Direct Produce
Eva Sun, Libra National
Sophia Yip, Libra National
Navneet Mudhar, Great Little Box Company (Co-chair)
Next meeting:
DATE & TIME: Tuesday, September 28 2:30-4:30
TOPIC: Cause Marketing & How Not-for-Profits Use Social Media
LOCATION: Quest 2020 Dundas St. Vancouver
Meeting minutes:
Meeting topics:
How can you leverage social media
CRM – what are today’s best practices
Developing strategic alliances with a broad range of BC food processors
Branding – case studies
Building a reciprocal referral network
Trade shows – what is your strategy?
Marketing to consumers – who’s capturing market share and how?
Public relations – why it matters
Effective Packaging