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Better Data, Better Decisions: Using data to empower your innovation


Better Data, Better Decisions: Using data to empower your innovation

Sales & Marketing and Product Development Peer Group Meeting

Tuesday, March 17, 2020, at 9:30 AM


Will my new product sell??? Is there a market for it? Nielsen analytics will tell you so you can proceed with confidence.  

Knowing where to find data and knowing how to use data will distinguish you from other brands and guide your strategic direction.  Nielsen has partnered with BCFB to provide a product development framework to measure the consumer success of your product in the marketplace. Joining us will also be Granted Consulting to speak to R&D grant programs to leverage in 2020!

Following these presentations will be break out group discussions on how to collect and use customer data to empower innovations.


9:30 AM Doors open with refreshments 

10:00 AM Welcome and Introductions 

10:15 AM Nielsen presents, Quick Predict & Forecast: BCFB Member Package, a follow-up to Innovating with Confidence (October 2019)

Multiple analytics will provide you with strategic data so you can make the best go-to-market decisions for any initiative in your pipeline.

PREDICT SUCCESS POTENTIAL: All results are proven predictive. For instance, an innovation that fulfills BASES Factors for Success and has a strong trial interest has a 75% chance of succeeding in the market.
OPTIMIZE FINANCIAL POTENTIAL:  BASES best-in-class forecasting models accurately predict the volume (and incremental) opportunity. Our validations are within 9% of actual sales, on average.

10:55 AM R&D Grants for BC Companies, with Rukshaar Ali, Granted Consulting

11:00 AM Break out group discussion: 

How members collect and use data that are gathered from: Social Media, Product Feedback, agencies & other resources?

11:45 AM Next meeting topics – What’s keeping you up at night?

12:00 PM Adjourned


For inquiries, please contact Sandra Lee at Sandra@bcfb.ca or 604-371-4245.

Please describe any dietary restrictions, accessibility requirements, etc.
Better Data, Better Decisions: Using data to empower your innovation