Breakfast Series: Achieve Maximum Potential in the Retail World - EXTENDED SESSION!

September 06, 2017
BC Hydro Building – 6911 Southpoint Drive, Burnaby

How to Achieve Maximum Potential in the Retail World

Breakfast Event – September 6, 2017

7:30 a.m. – 11:00 a.m.  Tickets $45 includes full breakfast


Email James to be put on the waitlist,


BC Hydro Building – 6911 Southpoint Drive, Burnaby

Featuring Maurice Allard and John Graham of Food Solutions Group

From Good to Great Retail Performance: 

We are thrilled to be able to offer you the opportunity to spend the morning with John Graham and Maurice Allard to get all your retail relationship questions answered!  This EXTENDED session will provide you with practical insights and information that allow you to understand the expectations of retailers, and more importantly – allow you to reach your retail potential.  Our speakers will help you enhance your retail strategy, and based on over 20 years of senior leadership at $5 billion Canada Safeway, and along the way they will bust myths and provide valuable takeaways that will help you drive growth and prosperity through stronger retail partnerships.

  • Canadian Grocery Retail Landscape
  • Understanding Your Value
  • Assessing and Seeking Opportunities
  • Critical Assessment Retail SWOT walk
  • Leading with your strongest attributes
  • Calculating your True Costs
  • Validating Claims
  • Food Safety Expectations
  • Projecting Realistic Sales
  • Securing the buyer meeting
  • The Buyer Meeting… From the Other Side of the Desk
  • Building a Partnership that Lasts
  • Top Ways to Get Noticed by Retailers

In addition, you will receive the following: 

1. Language of Retailers: Meeting with a retail buyer can feel intimidating enough on its own.   However, when you don’t understand some of the common industry terms, abbreviations and questions, it can feel overwhelming.  This presentation helps demystify some of the most commonly used terms like DSD, End Cap, EDI, annual program and PLU, and help eliminate this barrier to uninhibited communication.

2. 7 Stages of Category Management: While the terms may vary slightly, ultimately every successful product has consciously progressed through a seven-stage development process that ensures sound strategy, retail planning and consistent execution.  This guide helps ensure you’re not missing fundamental pieces to support your long-term performance.  

3. 10 Mistakes Food Companies Make Dealing with Retailers:You’ve got a fantastic product, its got early traction and everyone around you is excited.   Its sure to be Canada’s next run away success!  But before you shift into high gear,  make sure you set yourself up for long term sustainable success by avoiding these 10 commonly made mistakes that may be both costly and the cause of your premature demise.  

4. Trade Show Selling:  Trade shows can be a great way to build profile and make lasting business relationships.However, for those trying to make the sale, this guide will share the importance of understanding the conflicting objectives of retailers in attendance, so that you can maximize your opportunities.

About Food Solutions Group:

Food Solutions Group is comprised of a team of national food retail specialists, that bring an insiders perspective as former retail leaders, collectively having managed all aspects of retail buying and selling for $5 billion Canada Safeway, as well as having worked with hundreds of food manufacturers of all sizes across Canada and around the world. (

Feature Presenters:

Maurice Allard: A 30 plus year veteran of the grocery industry, Maurice worked his way up to become the most senior executive member of Safeway’s produce department across Western Canada, responsible for all marketing and sales before retiring in 2016.  Maurice has directly worked with thousands of suppliers across multiple departments, and developed and directed award winning strategies that have helped hundreds of locally sourced suppliers reach their full market potential.

John Graham: As a former member of Safeway’s executive team, John brings over two decades of food retail insights, including leading the company’s buy local programs across western Canada as well as overseeing the company’s external relations, commonly that required working collaboratively on industry issues with Canada’s top grocery retailers. 

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