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SOLD OUT! Nielsen Presents - Innovating with Confidence: Best practices for Innovating in Canada Today

Suite 2900-550 Burrard Street, Vancouver

Innovating with Confidence

Best Practices for Innovating in Canada Today

Sales & Marketing Peer Group Meeting, facilitated by Nielsen

Tuesday, October 22, 2019, from 9:30-12:00pm

Location: FASKEN (Google Maps)

Attend this event virtually by registering for the live stream here right,

Innovation is a critical component in a successful product portfolio. Launching a winning innovation involves countless decisions from inception to launch, and the pressure to innovate more quickly continues to increase.  This Sales & Marketing peer group meeting will be facilitated by innovation experts from Nielsen, who will share current category and consumer trends as well as best practices for identifying and launching successful innovation. 

What to expect at this interactive workshop:

Market Conditions impact innovation potential: 

●     What categories are growing, what's not, and common themes

●     Changes ahead:  rise of the smaller brands, online, plant based eating, and cannabis

●     Trends in shopping behaviours / shopping trips

Help prepare yourself to win with innovation:

●     Examples of highly successful launches in 2018 and what drove their success

●     Some misconceptions about a successful, agile innovation process.  What steps should be included vs. avoided? 

●     How to launch more incremental innovations without negatively impacting your existing portfolio

●     Adapting an innovation from another market?...Some common differences between Canadians and Americans in reacting to the same innovation concept



9:30 AM Doors Open and Registration

10:00 AM Welcome and Introductions 

10:15 AM Innovation with Confidence, with Bianca Choy and Lauren Galletta

11:15 AM Questions and Open Discussion 

11:55 AM Association News

12:00 PM Meeting Adjourned


Session Facilitators:

            Lauren Galletta, Vice President Nielsen BASES

●     Lauren leads Nielsen Canada’s BASES team, helping clients to develop and launch successful innovation

●      BASES is proud to partner with manufacturers around the world, testing over 300,000 innovations since 1977

            Bianca Choy, Business Manager, Nielsen Vancouver

●      Support Western CPG manufacturer customers in making fact-based decisions through research, and understanding of the market trends. 


For inquiries, please email Sandra Lee at Sandra@bcfpa.ca