Marketing & Public Relations Specialist

Manufacturing Safety Alliance of BC
Posted On
Thursday, May 3, 2018 - 10:40

Manufacturing Safety Alliance of BC

Marketing & Public Relations Specialist


About Us

Our goal is to make the Manufacturing industry a safer place to work and create a culture of safety wherein every worker safely returns home to his/her family each night. The Manufacturing Safety Alliance of BC (“the Alliance”) was established to reduce injuries in the industry. We serve a demographic of approximately 3000 manufacturers in BC and employ a professional team of health & safety specialists to support our members. We deliver a range of occupational health & safety advisory services, resources, training, and provide the Occupational Safety Standard Program for the Manufacturing industry.  We are a not-for-profit industry organization passionate about what we do and how we impact people every day. The individual we seek for filling this role needs to share this same passion to achieve success. Our targets are unique but the results impact many.

Profile Summary

The Manufacturing Safety Alliance of BC is presently seeking a dynamic and creative Marketing and PR Specialist with social media expertise, strong writing abilities, plus event organizing and strategic communications experience. The ideal candidate will possess a Bachelor’s Degree in Marketing and/or Communications, with previous experience writing and/or editing for a technical periodical, including an online component. This is a full-time salaried position, based at the Manufacturing Safety Alliance offices in Chilliwack, BC, reporting to the Chief of Corporate Affairs.

As a key member of the Alliance’s Corporate Affairs team, the successful candidate will take a leading role in preparation of the Alliance’s quarterly Newsletter, with a demonstrated ability to synthesize complex information into compelling narratives. The position will also identify and participate in public/Member engagements, and prepare communications for external stakeholders.

The position will drive core messaging on Alliance social media, informing marketing strategies on Alliance printed collateral, such as brochures, course calendars, and pamphlets. Moreover, the position will participate in digital analysis and visual communication development.

The position will also drive and oversee organization of major Alliance events, leading colleagues from Services and Business Development to execute a high-profile Annual Conference, Annual Gala Award ceremony, and other events. The selected candidate will have demonstrated successful event planning and execution (including engagement with sponsors, advertisers, exhibitors, partners, Alliance Members and other not-for-profit organizations).

The primary functions of the Marketing & PR Specialist are to:

  • Conduct market research to determine member needs, habits and trends
  • Assist in marketing activities by demonstrating expertise in various areas that include content development and optimization, event planning etc.
  • Assist in analyzing marketing data to help shape future marketing strategies
  • Plan and execute initiatives to reach the target audience through appropriate channels
  • Build relationships with relevant stakeholders
  • Support the development of written and video communication for online and printed publication and distribution
  • Gain an understanding of the Manufacturing Safety Alliance of BC’s key audiences and select the best medium of engagement
  • Oversee and manage execution of events
  • Develop written content for publications and marketing collateral for events, and related publications for public stakeholders
  • Devise mechanisms of engagement including hosting public focus groups, facilitating sessions, develop media relations strategies and building relations with stakeholders to understand market demographics

Key activities and responsibilities

  • Develop a strong, dynamic and integrated narrative for the Manufacturing Safety Alliance of BC  and identify and leverage opportunities to position the Organization’s voice and brand in the BC Manufacturing Industry
  • Develop and lead the execution of communication strategies in support of health & safety priorities with guidance from the Chief of Corporate Affairs, and input from the Chief Operating Officer and the Manager of Business Development
  • Provide writing capacity at a corporate level and narrative level to support priority communications initiatives such as the quarterly Alliance Newsletter
  • Develop informational, marketing, and promotional materials using a variety of media, including newsletters, brochures, fact sheets, publications, radio and television public service announcements, advertisements, pamphlets, photographs, articles, reports, charts, graphs, videos where required or in liaison with an external consultant
  • Prepare the writing, editing, format, and production of materials used for member or potential members, public relations, marketing and promotion; review all external communications initiatives prior to CCA approval
  • Fact-check and copy edit functions to produce high-quality, outward-facing content
  • Establish and maintain active and strong working relationships with partners, organizations and individuals influencing the Alliance Members and event sponsors as needed
  • Manage event logistics (including venue selection, organization of internal planning meetings, updates, personnel, event binders, sponsorship, entertainment, speakers, emcee) and budgets
  • Working with the Chief of Corporate Affairs and the Business Development team, conduct post-event reviews
  • Fulfill budget expectations for events under the guidance of the Chief of Corporate Affairs, with input from the Senior Finance and Administration Manager
  • Work with the Chief of Corporate Affairs and the rest of the Marketing and Business Development teams to strategize, create, and execute media engagement plans
  • Draft and publish media releases and support media relations strategies where required
  • Provide monitoring, valuation, and reports on communication activities in collaboration with the Chief of Corporate Affairs with input from the Business Development team
  • Create and deliver effective presentations and content for publications
  • Plan and organize simple and complex events from conceptualization to execution in a team environment

Other duties include:

  • Administrative tasks related to communications and/or event planning
  • Represent the Manufacturing Safety Alliance of BC at outside events where required

The Right Fit

  • This position will suit a passionate communicator who values honesty and strong ethics. The successful candidate can build connections, produce content online, set the stage for interviews and edit print-ready publications. The successful candidate will also have demonstrated competency directing time-sensitive events

Skills and Experience

  • Advanced corporate and narrative writing abilities, including presentation skills
  • Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/social media etc.) and market research methods
  • Demonstrated experience in marketing data analytics and tools
  • Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google Adwords etc.)
  • Knowledge of web development tools
  • Well organized and detailed oriented with proven track record of managing a variety of tasks at the same time
  • Exceptional oral communication and relationship-building skills
  • At least 3 years’ experience in a communications & event planning role with written expertise  included in the role, with demonstrated ability to manage technical content
  • Experience leading and executing simple and complex events that include budget management
  • Experience with media relations and media placement
  • Proven ability to work within a collaborative team environment and manage consultants
  • Ability to work with senior management and offices in different locations
  • Understanding of modern and emerging channels viz. blogs, Facebook, Twitter, YouTube, LinkedIn, etc. and ability to maintain and manage social media communication
  • Experience communicating with all business levels, including executive management
  • Experience working with media and drafting media releases and supporting process  
  • Effective project management skills. A PMP designation, although not a requirement, would be considered an asset
  • An understanding of Occupational Health & Safety would be considered an asset
  • Prior Media training would be considered an asset
  • Valid driver’s license with a clean abstract and ability to travel within BC


Personal Characteristics

  • Appreciates multiple points-of-view
  • Has the ability to think from the audience perspective, relate to needs and timelines of key contacts, and tailor messages to each audience
  • Detail-oriented
  • Collaborative – pro-actively contributes ideas, seeks input, shares information, checks the work of others, and ensures pathways to the swift creation and delivery of messages
  • A positive thinker motivated to achieve high standards according to strong codes of ethics
  • Exceptionally well-organized and accustomed to pressure to meet strict deadlines
  • A strong communicator (oral and written)
  • A powerful negotiator


  • Post-secondary degree in the areas of Marketing or Communications/Journalism

Work Conditions

  • The opportunity to contribute to saving lives and reducing permanent injuries to others in your neighbourhood, community, region and province
  • A passionate, mission focused, high-calibre, well-educated team
  • Marketing & Business Development teams that are dynamic, imaginative and creative
  • The latitude and support from senior management to execute on brilliant, creative ideas 
  • A competitive remuneration package with extended health and dental benefits
  • RRSP option on completion of probationary period
  • Fitness benefit reimbursement to assist in maintaining a healthy lifestyle
  • Business mileage allowance
  • Positive workplace culture and support for work-life balance
  • Professional learning and development opportunities

An attractive competitive salary and benefits package will be provided to the candidate that retains the qualifications and experience to support a passionate team of OHS professionals who possess the education, experience and passion to achieve the mission of reducing injuries in the manufacturing sector of BC.

If you are driven by the mindset of making the impossible…possible, and aspire to belong to a dynamic, values-driven organization, kindly forward your resume to



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