"Buy BC Food" Campaign Helps Shoppers Choose BC Products

Vancouver, British Columbia – Today the B.C. Food Processors Association (BCFPA) launched the Buy BC Food campaign, an initiative designed to help consumers more easily identify and purchase food and other quality products grown, harvested and processed right here in British Columbia. The BCFPA, in partnership with Safeway, has developed both in-store and web materials to help shoppers recognize and choose locally made products. Consumers demonstrate a clear preference for locally grown and processed foods and Buy BC Foods will ensure locally produced food products are clearly identifiable to assist shoppers in making informed choices quickly and simply at their local Safeway store.

The Buy BC Food program was launched with the first ever Buy BC Food Race a fun, yet informative challenge to demonstrate how easy it is to find BC products with new Buy BC Food signage. Minister Naomi Yamamoto (Minister of State for Tourism and Small Business), Minister Pat Pimm (Minister of Agriculture), representatives of the BC Lions, Vancouver Whitecaps, Vancouver Canadians, Vancouver Sun, QMFM, and others participated in the Buy BC Food Race. The key message is that everyone is a winner when they buy BC.

“With this program, British Columbians will find highly visible signage throughout our stores that specifically celebrates the incredible local selection available at Safeway. BC companies, both smaller vendors and nationally known, should benefit in greater sales and production needs as a result of this initiative,” said Mike Nash, Vice-President of Retail Operations, Safeway. “Safeway’s locally produced products including Lucerne milk, Safeway fresh frozen fruits and vegetables and other private label offerings will also be showcased through the Buy BC Food program.”

“Buy BC Food is all about helping British Columbians find great BC made products”, said Nico Human, CEO, BC Food Processors Association. “By including BC made products in their local diet, consumers can enjoy virtually anything their heart desires – from specialty dietary products to a vast array of beverages, amazing ethnic offerings, decadent confectionaries, desserts and more – all with the satisfaction of knowing they are also supporting local jobs and businesses. We are very pleased to be working closely with Safeway on this important initiative.”

“B.C.’s food producers and processors form a sophisticated and high-tech industry that generates $11.7-billion in revenue a year and employs more than 61,000 British Columbians, and they deserve our support,” said Agriculture Minister Pat Pimm. “I congratulate the BC Food Processors Association and Safeway on the launch of this program and for their commitment to our local agrifoods sector.”

Food processing is the largest manufacturing sector in the province, with over 1400 companies the industry contributes over $8 billion and more than 31,000 jobs to the provincial economy. The Buy BC Food program is funded by industry and $65,000 in Provincial Buy Local program funding.

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