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BC Food Processors Association Appoints New CEO

The BC Food Processors Association (www.bcfpa.ca) is proud to announce the appointment of James Donaldson as their new CEO, reporting to President and Board Chair Dave Eto.  James brings a wealth of experience within the food industry in BC, having spent the last 20+ years with companies such as Diageo, Yves Veggie Cuisine, BC Hot House Foods, Maple Leaf Foods and Superior Freeze Dry.

Most recently James has been working as a management consultant as Principal of Flashpoint Strategies, providing strategic planning, business development, business process, advisory and coaching services to small to mid-sized consumer goods companies.

James has a passion for the industry that will serve him well in his new role.  “I’m excited for this new challenge with the BC Food Processors and look forward to working with the team and the Board of Directors to continue to add value to the industry and its members” he said.

BCFPA President Dave Eto said “After a very thorough search, we are very happy to announce James Donaldson as our new CEO.  James brings tremendous food business experience from a wide range of industries, which is fitting for our BCFPA membership.  Eto added “While James is learning about our organization, I encourage our members to make contact and introduce yourselves.  The more people he meets and issues understands, the better the orientation to our diverse group.  Please join me in welcoming James to the BCFPA.”

Originally from Manitoba, James moved to BC in 1991 upon graduating from the University of Manitoba.  He resides in Surrey, BC with his wife Sharon and three children; Jordan, Emily and Justin.