TRACKING THE IMPACT ON FMCG, RETAIL AND MEDIA
FOOD INDUSTRY CV19 NEWS UPDATE
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As the novel coronavirus (COVID-19) sweeps the world, consumers are being forced to dramatically change their purchase behaviours. Nielsen is tracking these changes and establishing clear navigation beacons for companies trying to understand the changes and plan for what comes next.
KEY CONSUMER BEHAVIOR THRESHOLDS
A Nielsen investigation has identified six key consumer behavior threshold levels that tie directly to concerns around the COVID-19 outbreak. The thresholds offer early signals of spending patterns, particularly for emergency pantry items and health supplies, and we are seeing these patterns being mirrored across multiple markets.
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