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BC Food Industry comes together with Community to Feed the Need

BC food and beverage companies are stepping up to feed the most vulnerable in their communities in an initiative called #FeedtheNeed

This event will take place this Thursday, April 23rd from 7:30 am to 12 pm at Neutron Factory Works head office on Annacis Island in Delta. 1503 Cliveden Ave, Delta, BC

Delta, April 21, 2020 – What started out as a simple phone call from Jason Longden, CEO of Fine Choice Foods, to Rick Gibbs, Chair of BC Food & Beverage, to find out where they could donate a large volume of excess bulk product, quickly became a movement to provide immediate relief to those in our communities who desperately need help. The COVID-inspired initiative connects BC Food & Beverage members to local community organizations that are seeing a dramatic influx of families and individuals in need.

Feed The Need is an industrial-sized pop-up food donation drive-thru, allowing community organizations to arrive with their trucks to pick up their pre-arranged allotment of bulk products. This initiative will include 24 pallets of food in a donated 50’ refrigerated truck which will help feed between 1500 and 2000 families across 30 different community organizations. The products will be loaded with help from Delta Police and volunteers.

The food donated will include a variety of products from local food manufacturers including Fine Choice Foods, Garden Protein, Freybe Gourmet Foods, Big Mountain Foods, Justgo Smoothies, Eat Well, and Fresh Direct Produce. Other organizations that made this possible include; Tango Express Trucking who donated a 50’ Refrigerated trailer to the cause, Burrard Transport for transporting product, and Gourmet Chef who donated a 5-ton refrigerated truck and driver to make deliveries this Thursday to those who are unable to drive to our location.

“The last thing any person should be worrying about right now is where to get their next meal,” says Gibbs. “When Jason called and asked how we could be doing more in the community to give people access to nutritious food, we had to get involved, so #FeedtheNeed was born.”

“I’ve spent my entire career in the food production sector and during any crisis, our most vulnerable citizens are the most impacted,” says Longden. “It’s amazing what we can accomplish by coming together, leveraging our networks and being genuinely compassionate for our neighbours who need help. We are in uncharted waters right now; these times require immediate swift and effective action”.

“Anything we can do to help right now, we will. Our communities are taking the hardest hit right now, we need to come together at times like this” says Brian Macdonald, owner of Tango Express Trucking.

About BC Food & Beverage:

BCFB is dedicated to helping BC’s Food & Beverage industry achieve economic prosperity and sustainable safe food production and distribution. The BCFB represents micro, small, medium, and large processing companies, at more than 550 member companies.

Available for Interview:

  • James Donaldson (CEO, BCFB) cel 604.418.1361 - call or text
  • Rick Gibbs (President, Neutron Factory Works) cel 604.328.1595 - call or text
  • Jason Longden (CEO, Fine Choice Foods)
  • Megan Worley (Executive Director, Vision Quest Recovery Society)

Available for interviews between 9:00 AM and 12:00 PM Thursday, April 23rd

Media Contact:

Suzanne Gibson: 604.837.3910 [email protected]

Social distancing and PPE have been considered in this process and we would ask that media contact Suzanne Gibson ahead of time.