SOLD OUT! New Age Marketing: How Your Distribution Chain is Adapting to the Modern Consumer - A BCFPA Breakfast Series

4201 Lougheed Hwy, Burnaby 


Thursday, February 21st, 2019, from 8:00am-11:00am, doors open at 7:30am.

The Executive Suites Hotel at 4201 Lougheed Hwy, Burnaby (View Map)

Millennials and Gen Z account for the fastest growing consumer segment today, currently estimated at more than 25% of all consumers, but they stand apart due to their unique purchasing behaviors.  This not only affects your marketing efforts, but also your relationships with brokers, distributors, and customers. 

At this Breakfast Series, experts from Crew Marketing and Nielsen will share their expertise of Millennials and Gen Z, with data, examples, and insights to help you better understand how to develop effective marketing strategies.  As well, leaders throughout the value chain will explore how the market is adapting, what the future looks like to them, and what your partners and customers need from you – the processor.



7:30AM Breakfast Buffet, featuring Fraser Valley Specialty Poultry as our product sponsor

8:00AM Welcome and Introductions, James Donaldson 

8:15AM - 8:45 AM Millennials in Canada: Why They Matter

Bianca Choy, Business Manager, The Nielsen Company

  • The Millennial Opportunity
  • Retailer Preference
  • Shopper Influence
  • Capitalizing on the Basket

8:50AM-9: 30 AM Lessons from Millennials & Gen-Z: Consumer Habits & How to Market to Them 

Braden Douglas, Founding Partner of Crew Marketing Partners 

  • Insights on Millennial and Gen Z consumers 
  • How they’re driving change in the food industry 
  • What companies have successfully done when marketing to this consumer segment. 

9:30AM-9:40AM BREAK 

9:40AM-10:25AM Panel Discussion: How You and Your Supply Chain Partners Shape the Consumer Experience and are Adapting for Millennials and Gen-Z  

Panel: Ishkandar Ahmed (Choices), Mike Donald (Indigo Natural Products), Ken Clark (Save-On-Foods), and Braden Douglas (Crew Marketing Partners)

  • How brokers, distributors, and retailers are responding to this consumer segment 
  • How to tell your story and promote your brand through your distribution chain  
  • What your partners and customers need from you – the processor.  

10:25AM Association News, Upcoming Events 

10:30AM Networking 

11:00AM Adjourned 

Our Speakers

Bianca Choy, Business Manager, Nielsen

Ken Clark, General Manager of Meats, Save-On-Foods Meats and Seafood Business

Mike Donald, owner of Indigo Natural Products

Ishkandar Ahmed, CEO of Choices Markets

Braden Douglas, Founding Partner of Crew Marketing Partners 

Click here for Speaker Biographies

For inquiries, please contact Sandra Lee at

Please describe any dietary restrictions, accessibility requirements, etc.
BCFPA Breakfast Series February 21st at the Executive Suites Hotel